Which sales channels you can connect
A channel is a place you sell or show your products. One catalog, one stock figure and one order list sit behind all of them. What is published where is a decision you make per channel.
What you can connect
Section titled “What you can connect”| Channel | What goes out | What comes in |
|---|---|---|
| Shopify | Catalog, prices, stock, shipments | Orders, returns, payment fees |
| WooCommerce | Catalog, prices, stock, shipments | Orders |
| Wix | Catalog, prices, stock, shipments | Orders, returns |
| Squarespace | Catalog, prices, stock, shipments | Orders |
| Faire | Catalog, prices, stock, shipments | Orders, payout fees |
| Google Merchant Center and Meta catalog | A product file, built hourly | Nothing: they read the file |
| A retail partner’s sales reports (Sales Import) | Nothing | What sold, what is left, returns |
| Your own Storefront | Reads your catalog directly | Orders placed at checkout |
| Linesheet | A PDF and a spreadsheet for buyers | Nothing |
| Manual | Nothing | Orders your team types in |
In Ukraine: Rozetka and monomarket are marketplace channels.
What a connector does is listed under Connection when you edit the channel, as Pushes and Pulls. A plan without orders or stock does not offer the pull side, and the screen names what is missing.
There is no Etsy connection.
Where to start
Section titled “Where to start”- Shopify, Wix, Squarespace, WooCommerce, Faire: connect the shop first, then choose what to send. See Add a channel and the article for your platform.
- Own storefront: Set up your own storefront.
- A feed for ads: Send products to Google Merchant Center or Meta.
- A partner who sends you sales reports: Record a retail partner’s sales and stock.